The Media Partner Built for Africa's Fastest-Growing Sectors.
We are the only media agency in East Africa purpose-built for fintechs, gaming/iGaming and e-commerce brands combining global media expertise with hyperlocal market intelligence to deliver campaigns that perform.
Precision Media for Africa's High-Growth Sectors
Summit Media Africa is a specialist media agency dedicated to media strategy, planning, buying and analytics. Purpose-built for fintechs, gaming and iGaming operators and e-commerce brands scaling across Africa.
We are not a generalist agency that does media on the side. Every brief we take, every plan we build and every campaign we execute is grounded in deep sector knowledge, real-time market intelligence and a rigorous focus on measurable ROI.
We activate across TV, CTV, Radio and digital video — deploying each channel with precision to reach the right audience, at the right moment, within your most critical markets across the continent.
Specialist Media for High-Velocity Sectors
Five core disciplines. One integrated approach. Designed for the speed and complexity of Africa's most competitive digital sectors.
01 — Media Strategy & Planning
We build data-driven, cross-channel media strategies tailored to the regulatory, cultural and competitive realities of your target African markets. From audience segmentation and channel selection to budget allocation and flight planning, we give your brand a clear, defensible roadmap to market.
02 — TV & CTV Buying
We negotiate and place media across linear television and Connected TV platforms, giving your brand premium broadcast reach with digital-level targeting. Our relationships with African broadcasters and streaming platforms unlock access and rates that open-market buyers cannot match.
03 — Radio & Audio
Radio remains one of the most powerful and cost-efficient mass-reach channels on the continent. We plan and buy across FM networks and digital audio platforms, deploying high-frequency scheduling to drive awareness and recall for fintech and gaming brands where trust is everything.
04 — Digital Video Advertising
From YouTube to OTT and CTV, we plan, buy, and optimize programmatic and direct digital video campaigns with a relentless focus on performance. Creative placement, audience targeting, and real-time bid optimization combine to make every view count.
05 — Media Analytics & Optimization
We don't just report, we interpret your media spend. Our analytics practice translates campaign data into clear commercial decisions. Real-time dashboards, attribution modelling and continuous optimization ensure your media investment improves with every campaign cycle.
The Team Behind Your Results
Combined, our founding partners bring four decades of media experience across Africa, Europe and North America with a track record measured in millions of dollars of media optimized and hundreds of campaigns delivered.
Jackee Kosen
Director of Media Partnerships & SalesJackee is one of East Africa's most respected media sales and partnerships leaders, with 19 years of experience building and scaling revenue operations across Kenya, Uganda and Tanzania.
Her career spans B2B marketing, brand sponsorship and cross-border media sales generating over $20M in brand partnerships and delivering 25% regional revenue growth with a 98% client retention rate. She brings to Summit Media Africa a rare combination of hyperlocal market intelligence, regulatory fluency and the relationship capital that opens doors across the continent.
"I build partnerships that last. My measure of success is a client who comes back."
Will Hardy
Director of Media Strategy & AnalyticsWill is a globally trained media strategist with over 20 years of experience planning, buying and optimizing campaigns across the UK, Europe, North America, and now Africa.
He has managed media budgets in the hundreds of millions across multiple sectors, with a consistent record of driving measurable growth and incremental ROI. He brings world-class analytical rigor to the Summit Media Africa model — building the tools, processes and strategic frameworks that turn media data into competitive advantage for clients in Africa's most dynamic sectors.
"There is no media brief, no campaign, and no set of results I haven't been able to interrogate and improve. That discipline is what I bring to every client engagement."
Your Specialist Partner for High-Growth Sectors
Media strategy, buying, and analytics built for fintechs, gaming/iGaming, and e-commerce brands scaling across Africa.
Deep Sector Specialization
We don't work with everyone. We focus exclusively on fintechs, gaming/iGaming, and e-commerce brands — understanding your conversion funnels, regulatory landscape, and growth levers.
Precision Media Execution
We plan and buy across TV, CTV, radio, and digital video — deploying each channel with precision to reach the right audience at the right moment.
Measurable ROI & Attribution
Real-time media attribution and ROI tracking built for high-velocity funnels. We know which channel drove the deposit, sign-up, or purchase.
Pan-African Reach
Centralized strategy with localized media buying across Kenya, Uganda, Tanzania, and beyond. One brief, multi-market execution with hyperlocal intelligence.
Integrated Media That Performs
TV & CTV build mass awareness and trust. Radio drives frequency and regional depth. Digital video retargets and converts. Together, they create a full-funnel media system for high-growth sectors.
Every impression is accountable. Every shilling of media spend is optimized.
Performance You Can Measure
Our work is defined by outcomes, not activity. Here is what we have delivered for the brands that trusted us.
In media budgets planned, bought and optimized across two continents
Combined media experience across the founding team
Active media operations in Kenya, Uganda and Tanzania — with pan-African reach
Client retention rate, because results keep clients
Latest from Our Blog
Expert insights on media strategy, buying, and analytics for Africa's high-growth sectors.
Why TV Buying is Still King (and how to do it right)
Why Traditional TV Still Dominates East Africa's Media Landscape Let's be honest—whenever someone says "traditional me...
Understanding Media Buying Strategies
Media Buying Mastery: A Practical Guide for Modern Marketers You know that feeling when you're flipping through channels...
Beyond Spray and Pray
Why Measurement should be at the centre of advertising It is evident the industry is shifting from intuition-led media p...
Welcome
The Summit Journey: Experience, Data & Measurable Results There's something ironic about naming your company Summit. It ...
Video Insights
Watch our latest video insights on media strategy, buying, and analytics for Africa's high-growth sectors.
Video Insight 1
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Video Insight 2
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Video Insight 3
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Video Insight 4
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Video Insight 5
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Video Insight 6
Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.
Core Principles
A structured framework that drives effective media strategy and measurable growth for fintech, gaming, and e-commerce brands.
Clarify Commercial Objectives
We align every campaign with clear business goals — whether it's customer acquisition, deposit volume, or cart conversion — ensuring focused and impactful outcomes.
Define Priority Audiences
We identify and understand the audiences that matter most for fintech, gaming, and e-commerce — using behavioral data to maximize relevance and engagement.
Allocate, Secure & Manage Placements
We strategically invest budgets across TV, CTV, radio, and digital video — securing premium placements for optimal reach and frequency.
Monitor, Measure & Optimize
We continuously track performance, analyze attribution data, and refine strategies in real-time to maximize ROI and reduce waste.
Trusted by Industry Leaders
Real results, real partnerships.
“Summit Media Africa redefined our brand presence across East Africa. Their strategic insight and creative execution boosted our engagement by 340%.”
“A world-class partner that truly understands the pulse of African consumers. Their digital campaigns are unmatched in quality and performance.”
“The leadership team’s dedication and innovative approach made our product launch a massive success. Highly recommended!”
Ready to Make Your Media Work Harder?
Whether you are a fintech brand entering a new African market, a gaming operator building your acquisition funnel or an e-commerce business looking to scale, we will build a media strategy that performs from day one.
Tell us about your challenge. Our team will come back to you within 24 hours.
- Nairobi, Kenya
- info@summitmediaafrica.com
- +254 716 053 969 – Will Hardy (Managing Partner)
- +254 722 658 027 – Jackee Kosen (Managing Partner)