SPECIALIST MEDIA AGENCY | AFRICA

Media Strategy, Buying & Measurement for Africa's High-Growth Sectors

We help fintech, iGaming and e-commerce brands plan, buy and measure advertising across TV, Connected TV (CTV), radio and digital video.

Book a Media Strategy Call → Explore Our Services →

Your media investment should do more than secure airtime or generate impressions. It should help you reach the right audiences, support your commercial objectives and give you a clearer understanding of campaign performance.

We bring together media strategy, buying expertise and a measurement-led approach to help brands make informed advertising decisions across African markets.

ABOUT SUMMIT

Precision Media for Africa's High-Growth Sectors

Summit Media Africa is a specialist media strategy, planning, buying and analytics partner for brands operating in competitive African markets.

Media investment is not simply about choosing a channel or negotiating a placement. It requires a clear understanding of the business objective, the audience, the market and how campaign performance will be evaluated.

Our work brings together strategic planning, media buying and measurement across broadcast and digital video environments. We focus on fintech, iGaming and e-commerce, helping brands navigate media opportunities, plan investment around commercial priorities and make better-informed decisions about campaign performance.

TV & CTV

Radio

Digital Video

Analytics

GLOBAL PERSPECTIVE

International Media Experience. An African Market Focus.

Summit Media Africa brings a dedicated African market focus to a wider international media perspective through its relationship with Global TV Experts .

Global TV Experts has experience in international TV advertising, media strategy, planning, buying and performance reporting. Summit's focus is on applying relevant expertise to the needs of brands operating across African markets.

This perspective supports informed planning that considers local audience behaviour, media availability, market requirements and measurement options.

International perspective. African market understanding. More informed media decisions.

Learn About Our Approach

SERVICES

One Media Partner. Six Core Services.

From defining the right media strategy to evaluating campaign performance, we help brands make considered advertising investment decisions.

01 — TV Advertising

Plan and buy television campaigns around your target audiences, priority markets, budget and commercial objectives. We support station selection, placement buying, scheduling, campaign coordination and performance evaluation.

Built for: Brand campaigns requiring mass reach, trust and premium broadcast visibility.

02 — Connected TV (CTV) Advertising

Explore streaming and internet-connected television opportunities with attention to audience reach, placement selection, market availability and campaign measurement. Where the appropriate tracking setup and data are available, live performance visibility can inform campaign adjustments.

Built for: Brands seeking broadcast-level reach with digital-level targeting precision.

03 — Radio Advertising

Plan radio placements around relevant stations, audience requirements and the role radio can play in your wider media strategy. We consider station selection, scheduling, buying and campaign coordination.

Built for: High-frequency regional campaigns across urban and peri-urban African audiences.

04 — Digital Video Advertising

Plan and buy digital video placements that support your campaign objectives and complement other relevant media channels. Our approach considers platform suitability, placements, audience requirements and performance evaluation.

Built for: Performance-driven campaigns where viewability and completion rates matter.

05 — Media Planning & Strategy

Build a media plan around your business objectives, target audiences, priority markets, channel mix, campaign timing, budget allocation and measurement requirements. We start with the objective, then assess the channels that may best support it.

Built for: Brands needing a clear, defensible roadmap before committing media budget.

06 — Media Analytics & Attribution

Evaluate campaign delivery and available performance signals through tracking, reporting and attribution planning. Where applicable, Adalyser tracking capabilities can provide hourly performance visibility during live campaigns, supporting informed in-flight optimisation. The approach depends on campaign setup, data access and the outcomes being evaluated.

Built for: Marketing teams and CFOs requiring transparent, auditable evidence of media ROI.

Discuss Your Media Strategy Today → Improve Your Media Measurement →

ADALYSER

See Adalyser in Action

Watch how we turn media data into measurable business results for Africa's high-growth sectors.

Adalyser Video Insight

Click to play

INDUSTRIES

Media Expertise for Africa's High-Growth Sectors

Media decisions are shaped by the industry, the audience, the market and the business outcomes a campaign needs to support. Our sector focus helps us consider the commercial context behind each brief.

iGaming and Gaming

Media planning for gaming brands requires consideration of licensing and advertising requirements, audience reach, competitive conditions and the commercial metrics that matter to the business.

We help licensed operators assess TV, CTV, radio and digital video opportunities in line with local requirements and campaign objectives. Depending on the client's measurement setup, evaluation may consider delivery, response signals and business indicators such as first-time deposits, customer value and retention. These outcomes should only be attributed to media where the evidence supports the connection.

Fintech and Financial Services

For fintech brands, advertising can support market entry, awareness, trust and product adoption. Media decisions must account for the product, target audience, customer journey, competitive environment and applicable advertising regulations.

We help fintech teams assess relevant media channels and plan campaigns around defined objectives, considering how campaign activity can be evaluated against awareness, qualified response or customer acquisition goals where measurable.

E-commerce

E-commerce brands need media strategies that consider the journey from awareness to consideration and purchase. TV, CTV, radio and digital video may play different roles depending on the audience, product, market and available measurement.

We help brands assess media opportunities, coordinate relevant campaigns and evaluate results against agreed objectives.

Discuss Your Media Strategy →

Our recommendations are tailored to the commercial objective, target market, available media inventory and relevant compliance requirements.

MARKETS

One Regional Perspective. Market-Specific Planning.

Africa is not a single media market. Audience behaviour, media availability, pricing, regulation and measurement opportunities differ between countries. Our planning considers these differences rather than applying one approach everywhere.

Kenya
Uganda
Tanzania
Rwanda

Nigeria
Ghana

Zambia
South Africa

Multi-Market Campaigns

For brands operating across several countries, a regional strategy can establish shared objectives while allowing execution to reflect local market differences. Our approach considers market-specific media availability, audience and channel needs, budget allocation, campaign scheduling, local advertising and licensing requirements, and measurement capabilities. Campaign availability and delivery are confirmed according to each brief and the resources available in the relevant market.

Discuss a Multi-Market Campaign →

OUR APPROACH

More Than Media Placement

We connect media strategy, buying and measurement to help brands make more informed advertising investment decisions.

Strategy-led Planning

We start with your commercial objectives, target audience, priority markets and budget to shape a media approach that fits your goals.

Sector-specific Perspective

Our focus on fintech, iGaming and e-commerce helps us account for the distinct audiences, market dynamics and considerations behind each brief.

Informed Media Buying

We identify and coordinate relevant media opportunities across TV, CTV, radio and digital video, based on your objectives and available inventory.

Measurement from the Outset

We consider tracking, reporting and attribution requirements during planning, setting clear expectations around what campaign performance can be measured.

Performance-led Decisions

Where suitable data is available, campaign insights can inform in-flight adjustments and help guide future media investment.

THE PROCESS

From Business Objectives to Media Insights

Understand

We establish your business goals, target audience, priority markets, budget and campaign requirements.

Plan

We develop the media strategy, select suitable channels and placements, and define the measurement approach.

Buy & Coordinate

We execute the agreed media plan, coordinating placements and campaign delivery in line with available inventory.

Measure & Optimise

We review campaign delivery and available performance data, making informed adjustments where tracking capabilities allow.

Learn & Improve

We turn campaign findings into practical insights to strengthen future planning and media investment decisions.

Book a Media Strategy Call →

LEADERSHIP

The Team Behind Your Results

Combined, our founding partners bring four decades of media experience across Africa, Europe and North America with a track record measured in millions of dollars of media optimized and hundreds of campaigns delivered.

Jackee Kosen

Director of Media Partnerships & Sales

Jackee is one of East Africa's most respected media sales and partnerships leaders, with 19 years of experience building and scaling revenue operations across Kenya, Uganda and Tanzania.

              
              $20M+
              in brand partnerships

              
              25%
              regional revenue growth

              
              98%
              client retention

Her career spans B2B marketing, brand sponsorship and cross-border media sales generating over $20M in brand partnerships and delivering 25% regional revenue growth with a 98% client retention rate. She brings to Summit Media Africa a rare combination of hyperlocal market intelligence, regulatory fluency and the relationship capital that opens doors across the continent.

"I build partnerships that last. My measure of success is a client who comes back."

Will Hardy

Director of Media Strategy & Analytics

Will is a globally trained media strategist with over 20 years of experience planning, buying and optimizing campaigns across the UK, Europe, North America, and now Africa.

              
              20+ Years
              global media expertise

              
              Global
              UK, Europe, North America

              
              100s of Millions
              in media budgets managed

He has managed media budgets in the hundreds of millions across multiple sectors, with a consistent record of driving measurable growth and incremental ROI. He brings world-class analytical rigor to the Summit Media Africa model — building the tools, processes and strategic frameworks that turn media data into competitive advantage for clients in Africa's most dynamic sectors.

"There is no media brief, no campaign, and no set of results I haven't been able to interrogate and improve. That discipline is what I bring to every client engagement."

Speak to Our Team →

INSIGHTS

Explore our Insights for Better Media Decisions

Media investment is evolving. Viewing habits change, new advertising environments emerge and businesses need better ways to assess campaign performance. Summit Media Africa shares practical perspectives to help marketers, media buyers and business leaders make informed decisions about advertising across African markets.

Latest articles

TV & CTV

Why TV Buying Is Still King (and How to Do It Right)

A practical look at why television remains a powerful channel for brand growth — and what disciplined, data-informed TV buying looks like in today's fragmented media landscape.

Media Strategy

Understanding Media Buying Strategies

How to think about channel selection, budget allocation and campaign timing so your media investment is grounded in commercial objectives — not just inventory availability.

Measurement

Beyond Spray and Pray

Why measurable media matters. How to set up tracking, reporting and attribution so you can actually understand what your campaigns are delivering — and adjust with confidence.

Summit

The Summit Journey: Experience, Data & Measurable Results

How four decades of combined media experience, a measurement-led approach and an African market focus come together to deliver more informed media decisions for our clients.

Discuss a Question With Our Team →

WHY SUMMIT MEDIA AFRICA

Your Specialist Partner for High-Growth Sectors

Media strategy, buying, and analytics built for fintechs, gaming/iGaming, and e-commerce brands scaling across Africa.

Deep Sector Specialization

We don't work with everyone. We focus exclusively on fintechs, gaming/iGaming, and e-commerce brands — understanding your conversion funnels, regulatory landscape, and growth levers.

Fintech Gaming/iGaming E-commerce

Precision Media Execution

We plan and buy across TV, CTV, radio, and digital video — deploying each channel with precision to reach the right audience at the right moment.

TV & CTV Radio Digital Video

Measurable ROI & Attribution

Real-time media attribution and ROI tracking built for high-velocity funnels. We know which channel drove the deposit, sign-up, or purchase.

Real-time Dashboards Attribution Modeling

Pan-African Reach

Centralized strategy with localized media buying across Kenya, Uganda, Tanzania, and beyond. One brief, multi-market execution with hyperlocal intelligence.

East Africa Focus Pan-African Scale

Integrated Media That Performs

TV & CTV build mass awareness and trust. Radio drives frequency and regional depth. Digital video retargets and converts. Together, they create a full-funnel media system for high-growth sectors.

Every impression is accountable. Every shilling of media spend is optimized.

IMPACT

Performance You Can Measure

Our work is defined by outcomes, not activity. Here is what we have delivered for the brands that trusted us.

M+

In media budgets planned, bought and optimized across two continents

Combined media experience across the founding team

Active media operations in Kenya, Uganda and Tanzania — with pan-African reach

Client retention rate, because results keep clients

OUR PARTNER

Powering Global Reach with Global TV Experts

Fast in action. Smart in strategy. Global in reach.

Through our partnership with Global TV Experts, we extend Summit Media Africa's capabilities across more than 50 countries — combining data-driven TV innovation with a local perspective that keeps every campaign relevant. Built for ambitious international brands that move fast and demand clear evidence of performance.

Visit Global TV Experts

INSIGHTS & INTELLIGENCE

Latest from Our Blog

Expert insights on media strategy, buying, and analytics for Africa's high-growth sectors.

Feb 3, 2026

Why TV Buying is Still King (and how to do it right)

Why Traditional TV Still Dominates East Africa's Media Landscape Let's be honest—whenever someone says "traditional me...

Feb 3, 2026

Understanding Media Buying Strategies

Media Buying Mastery: A Practical Guide for Modern Marketers You know that feeling when you're flipping through channels...

Nov 19, 2025

Beyond Spray and Pray

Why Measurement should be at the centre of advertising It is evident the industry is shifting from intuition-led media p...

Nov 10, 2025

Welcome

The Summit Journey: Experience, Data & Measurable Results There's something ironic about naming your company Summit. It ...

WHAT WE THINK

Video Insights

Watch our latest video insights on media strategy, buying, and analytics for Africa's high-growth sectors.