SPECIALIST MEDIA AGENCY · AFRICA

The Media Partner Built for Africa's Fastest-Growing Sectors.

We are the only media agency in East Africa purpose-built for fintechs, gaming/iGaming and e-commerce brands combining global media expertise with hyperlocal market intelligence to deliver campaigns that perform.

Summit Media Africa media strategy team

Precision Media for Africa's High-Growth Sectors

Summit Media Africa is a specialist media agency dedicated to media strategy, planning, buying and analytics. Purpose-built for fintechs, gaming and iGaming operators and e-commerce brands scaling across Africa.

We are not a generalist agency that does media on the side. Every brief we take, every plan we build and every campaign we execute is grounded in deep sector knowledge, real-time market intelligence and a rigorous focus on measurable ROI.

TV & CTV
Radio
Digital Video
Analytics

We activate across TV, CTV, Radio and digital video — deploying each channel with precision to reach the right audience, at the right moment, within your most critical markets across the continent.

Every impression is accountable. Every shilling of media spend is optimized.
Partner With Us

Specialist Media for High-Velocity Sectors

Five core disciplines. One integrated approach. Designed for the speed and complexity of Africa's most competitive digital sectors.

01 — Media Strategy & Planning

We build data-driven, cross-channel media strategies tailored to the regulatory, cultural and competitive realities of your target African markets. From audience segmentation and channel selection to budget allocation and flight planning, we give your brand a clear, defensible roadmap to market.

Built for: Fintechs entering new markets, iGaming brands navigating licensing environments, e-commerce players scaling acquisition.

02 — TV & CTV Buying

We negotiate and place media across linear television and Connected TV platforms, giving your brand premium broadcast reach with digital-level targeting. Our relationships with African broadcasters and streaming platforms unlock access and rates that open-market buyers cannot match.

Built for: Brand-building campaigns that require mass reach with audience precision.

03 — Radio & Audio

Radio remains one of the most powerful and cost-efficient mass-reach channels on the continent. We plan and buy across FM networks and digital audio platforms, deploying high-frequency scheduling to drive awareness and recall for fintech and gaming brands where trust is everything.

Built for: Campaigns requiring broad, high-frequency reach across urban and peri-urban African audiences.

04 — Digital Video Advertising

From YouTube to OTT and CTV, we plan, buy, and optimize programmatic and direct digital video campaigns with a relentless focus on performance. Creative placement, audience targeting, and real-time bid optimization combine to make every view count.

Built for: Performance-driven campaigns where cost-per-acquisition and viewability are non-negotiable.

05 — Media Analytics & Optimization

We don't just report, we interpret your media spend. Our analytics practice translates campaign data into clear commercial decisions. Real-time dashboards, attribution modelling and continuous optimization ensure your media investment improves with every campaign cycle.

Built for: Marketing teams and CFOs who require transparent, auditable evidence of media ROI.

The Team Behind Your Results

Combined, our founding partners bring four decades of media experience across Africa, Europe and North America with a track record measured in millions of dollars of media optimized and hundreds of campaigns delivered.

Jackee Kosen - Director of Media Partnerships & Sales, Summit Media Africa

Jackee Kosen

Director of Media Partnerships & Sales

Jackee is one of East Africa's most respected media sales and partnerships leaders, with 19 years of experience building and scaling revenue operations across Kenya, Uganda and Tanzania.

$20M+ in brand partnerships
25% regional revenue growth
98% client retention

Her career spans B2B marketing, brand sponsorship and cross-border media sales generating over $20M in brand partnerships and delivering 25% regional revenue growth with a 98% client retention rate. She brings to Summit Media Africa a rare combination of hyperlocal market intelligence, regulatory fluency and the relationship capital that opens doors across the continent.

"I build partnerships that last. My measure of success is a client who comes back."

Will Hardy - Director of Media Strategy & Analytics, Summit Media Africa

Will Hardy

Director of Media Strategy & Analytics

Will is a globally trained media strategist with over 20 years of experience planning, buying and optimizing campaigns across the UK, Europe, North America, and now Africa.

20+ Years global media expertise
Global UK, Europe, North America
100s of Millions in media budgets managed

He has managed media budgets in the hundreds of millions across multiple sectors, with a consistent record of driving measurable growth and incremental ROI. He brings world-class analytical rigor to the Summit Media Africa model — building the tools, processes and strategic frameworks that turn media data into competitive advantage for clients in Africa's most dynamic sectors.

"There is no media brief, no campaign, and no set of results I haven't been able to interrogate and improve. That discipline is what I bring to every client engagement."

slider 1
slider 2
slider 3
slider 4
slider 5

Your Specialist Partner for High-Growth Sectors

Media strategy, buying, and analytics built for fintechs, gaming/iGaming, and e-commerce brands scaling across Africa.

Deep Sector Specialization

We don't work with everyone. We focus exclusively on fintechs, gaming/iGaming, and e-commerce brands — understanding your conversion funnels, regulatory landscape, and growth levers.

Fintech Gaming/iGaming E-commerce

Precision Media Execution

We plan and buy across TV, CTV, radio, and digital video — deploying each channel with precision to reach the right audience at the right moment.

TV & CTV Radio Digital Video

Measurable ROI & Attribution

Real-time media attribution and ROI tracking built for high-velocity funnels. We know which channel drove the deposit, sign-up, or purchase.

Real-time Dashboards Attribution Modeling

Pan-African Reach

Centralized strategy with localized media buying across Kenya, Uganda, Tanzania, and beyond. One brief, multi-market execution with hyperlocal intelligence.

East Africa Focus Pan-African Scale

Integrated Media That Performs

TV & CTV build mass awareness and trust. Radio drives frequency and regional depth. Digital video retargets and converts. Together, they create a full-funnel media system for high-growth sectors.

Every impression is accountable. Every shilling of media spend is optimized.

Performance You Can Measure

Our work is defined by outcomes, not activity. Here is what we have delivered for the brands that trusted us.

0
M+

In media budgets planned, bought and optimized across two continents

0
+

Combined media experience across the founding team

0

Active media operations in Kenya, Uganda and Tanzania — with pan-African reach

0
%

Client retention rate, because results keep clients

Latest from Our Blog

Expert insights on media strategy, buying, and analytics for Africa's high-growth sectors.

Why TV Buying is Still King (and how to do it right)
Feb 3, 2026

Why TV Buying is Still King (and how to do it right)

Why Traditional TV Still Dominates East Africa's Media Landscape Let's be honest—whenever someone says "traditional me...

Understanding Media Buying Strategies
Feb 3, 2026

Understanding Media Buying Strategies

Media Buying Mastery: A Practical Guide for Modern Marketers You know that feeling when you're flipping through channels...

Beyond Spray and Pray
Nov 19, 2025

Beyond Spray and Pray

Why Measurement should be at the centre of advertising It is evident the industry is shifting from intuition-led media p...

Welcome
Nov 10, 2025

Welcome

The Summit Journey: Experience, Data & Measurable Results There's something ironic about naming your company Summit. It ...

Video Insights

Watch our latest video insights on media strategy, buying, and analytics for Africa's high-growth sectors.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 1

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 2

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 3

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 4

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 5

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Video thumbnail
VIDEO
Apr 16, 2026 Video Insight

Video Insight 6

Watch this video insight from Summit Media Africa on media strategy, buying, and analytics.

Core Principles

A structured framework that drives effective media strategy and measurable growth for fintech, gaming, and e-commerce brands.

Clarify Commercial Objectives

We align every campaign with clear business goals — whether it's customer acquisition, deposit volume, or cart conversion — ensuring focused and impactful outcomes.

01

Define Priority Audiences

We identify and understand the audiences that matter most for fintech, gaming, and e-commerce — using behavioral data to maximize relevance and engagement.

02

Allocate, Secure & Manage Placements

We strategically invest budgets across TV, CTV, radio, and digital video — securing premium placements for optimal reach and frequency.

03

Monitor, Measure & Optimize

We continuously track performance, analyze attribution data, and refine strategies in real-time to maximize ROI and reduce waste.

04

Trusted by Industry Leaders

Real results, real partnerships.

“Summit Media Africa redefined our brand presence across East Africa. Their strategic insight and creative execution boosted our engagement by 340%.”

Grace Makena CMO, AfriTech Group

“A world-class partner that truly understands the pulse of African consumers. Their digital campaigns are unmatched in quality and performance.”

Kwame Asante Director, Pan-Africa Brands

“The leadership team’s dedication and innovative approach made our product launch a massive success. Highly recommended!”

Lerato Dlamini CEO, Vanguard Media

Ready to Make Your Media Work Harder?

Whether you are a fintech brand entering a new African market, a gaming operator building your acquisition funnel or an e-commerce business looking to scale, we will build a media strategy that performs from day one.

Tell us about your challenge. Our team will come back to you within 24 hours.

  • Nairobi, Kenya
  • info@summitmediaafrica.com
  • +254 716 053 969 – Will Hardy (Managing Partner)
  • +254 722 658 027 – Jackee Kosen (Managing Partner)
Chat with us on WhatsApp Chat with us